Lorena Hernandez Monroe started her career in the cosmetic industry over 30 years ago as a makeup artist. Her passion has always been to help women feel beautiful and look beautiful. Lorena’s impeccable eye and unfailing devotion to the perfect balance of intrinsic beauty and the power of makeup has garnered the attention of the beauty, fashion, TV, and film world alike.
Lorena was born in Puebla, Mexico and moved to Anchorage, Alaska at a young age. In 1984, she moved to San Antonio, Texas where her successful career began, working for John Casa Blanca’s modeling agency. Lorena became certified in New York as a modeling instructor and became experienced in professional photography; she had the privilege to work with photographers from all over the world. She then was invited to join Saks Fifth Avenue as a personal shopper with many affluent clients.
Lorena was then catapulted onto the fashion scene where she became Chanel’s international makeup designer, achieving number one in the Texas region for all of Chanel’s makeup counters. Her reputation in the beauty industry as Mrs. Mexico International in 1996 gave her the opportunity to represent her country during NAFTA. In the same year, Lorena decided to become a business owner with the first franchise of Las Palapas at Leon Springs, this thanks to Mr. Ron Acosta, founder of Las Palapas franchises. After 10 years as a successful business owner, Lorena became Ms. San Antonio in 2006 and represented San Antonio in supporting many charities. Lorena always had a dream to have a TV show, so in 2007 she made her TV debut, producing and starring in her own show, “Bailando Por Passion”. Here she discovered many beautiful talented people in the heart of Texas.
In the last 4 years, Lorena joined the team at E-Watch Corporation; a high-technology company dedicated developing security for the government. Here at E-Watch, she met the love of her life and now husband, David Monroe. Lorena now wants to focus on helping everyone make their dreams come true in the beauty and fashion industry. Through Bonita Natural, not only does she offer the newest trends in makeup, skin care, and color, but also offers everyone the opportunity to own their own business. Her newest “Sky is the Limit” program will give everyone the chance to realize their financial goals working for themselves as Bonita Natural representatives. Lorena looks back over the past thirty years and can’t believe what an incredible journey it has been. Lorena has always been really proud of not only being an entrepreneur but also a mother of two wonderful boys. Today the gratitude she feels towards the many dedicated people that believed in her, inspires her to dedicate this new journey to help empower and make others dreams come true.